Drip Haus has taken the NFT community on Solana by storm. What started as an NFT list to bootstrap a loyalty program and on-chain distribution channel for Solana Spaces, went on to take a life of its own, well beyond what the team had expected. It became evident to them that DRiP was the right model for onboarding new users to Solana.
They’ve achieved explosive growth since launch and today we will be covering the community-platform from a business as well as product lens.
The World beyond NFTs
Everyone loves free NFTs, especially when they celebrate & empower crypto-native artists like Degen Poet, Vault Music & Degenerate Ape Academy, but there’s a lot of product innovation under the hood at DRiP that users would dismiss on their first interaction with the platform.
So, in this deep-dive, we will highlight the USPS of DRiP that focuses on the ecosystem that the platform is creating through a user-experience not witnessed on a free NFT platform yet.
Drip Haus = Simplicity
When building for large scale adoption and what we see as 0-1 growth stage, the most powerful and difficult thing to do is keeping the product and messaging simple. Crucial at a time, when the bear market has killed the spirits of retail traders and 99% of the space resembles zombieland.
Strong consumer-focused messaging.
The DRiP team knows that people are busy, and they don’t have time to read a long sales pitch. That’s why they keep their messaging simple and to the point. Their main message is: “Sign up to get free collectibles every week.” That’s it. And it works.
Mint free NFTs without gas fees.
The DRiP team understands that gas fees can be a major barrier to entry for new users. That’s why they offer a way to mint free NFTs. This is a huge win for new users, and it makes it much easier for them to get started with DRiP. Being on Solana is just the icing on the cake TBH.
Cohesive messaging.
The DRiP team is really good at communicating their message across all channels. They use their website, social media, and even their email newsletter to share information about new features, drops, and events. This helps to keep their community engaged and informed.
The Legendary Lock-in (chance of rug 99.9%).
The Legendary Lock-in is a great example of how the DRiP team is using gamification to increase product stickiness. The game is simple: you can only play once a day, and you have a chance to win a rare collectible in the next showcase drop. This is a fun and engaging way to keep users coming back for more every single day. The process taps into the core emotion of the product user.
Also, when we mention rug in our sentence, it’s a playful way of not scoring a lock-in. There is no scams here Anon!
The DRiP team is doing some really cool things, and they’re just getting started. We are excited to see what they do next.
Here are some additional thoughts on the DRiP wallet:
- The gallery is a great way to showcase your collectibles. It is easy to browse through your collection and find the art that you love.
- The download option is also very useful. You can easily download your favorite art to use as a PFP or wallpaper.
- The elimination of spam, price, and swaps is a smart move. These features are not necessary for a wallet that is designed to hold free DRiP collectibles.
Drip Haus Growth Strategy
At the core of the product is a robust identity and verification system which can be used to send any art, collectibles, marketing or messaging on-chain.
First up, invite codes! You know how you get those invite codes to add new users to your favorite apps? Well, DRiP takes it to the next level by giving users one code per week, which they can refresh. But here’s the twist: the codes expire after a week, creating a sense of scarcity and encouraging users to invite their friends faster.
Next, there are seasonal rewards for power users. These are users who collect at least one edition from each drop. By rewarding them with upgrades to their collectibles, the team is able to engage and reward their super fans, who become even more invested in the product. This adds the whole gamification angle to the product user experience.
The strategy is working and to back up the statement we will talk in numbers now:Degen Poet :
- A master artist that creates magic with his vintage typewriter to produce his artwork.
- Subscribers: 183K+
- Total Drops: 6 (Supply of Legendary, Common & Rare)
Vault Music:
- Limited-edition music drops that are rare and supports artists directly.
- Vault Music had 5000 subscribers in the first 3 hours on Drip Haus & total of 28,681 subscribers in 24 hours!
Degenerate Ape Academy :
- The OG NFT project of the Solana ecosystem since 2021
- Degen Ape Academy filled 69,420 subscriber slots in 24 hours on DRiP
The On-chain reliability of proof-of-data
DRiP is probably the only product out there which has a list of wallets with each one having the following attributes:
- Verified email address
- social graph via referrals
- an engagement score via legendary lock-in
- spam & bot detection for addresses that burn or instantly sell
- taste & affinity towards art & artists based on hold, sell and download.
Over time this will allow them to create better products for mass marketing, artist launchpads, NFT marketplaces, etc. It is already more cost-effective to send large-scale messaging via cNFTs over email, this just plugs in the required filters and targeting so businesses can estimate an RoI just like they do with digital marketing.
Gamifying Analysis of Drip Haus:
Yes, that’s right! The list of verified wallets on DRiP is truly unique and offers a wealth of information that can be used to create better products for mass marketing, artist launchpads, and NFT marketplaces. By analyzing the data on the wallets, the team can understand the taste and affinity of their users towards art and artists, as well as their engagement levels and spam and bot detection scores.
For example, the team can use this information to create better artist launchpads, where they can match the right artists with the right audiences based on their preferences and engagement levels. They can also use this data to create more targeted mass-marketing campaigns, where they can reach their audiences more effectively and with higher engagement rates.
Additionally, by analyzing the data on the wallets over time, the team can create more cost-effective marketing campaigns. Right now, sending large-scale messaging via cNFTs over email is more cost-effective than traditional digital marketing methods, and the filters and targeting capabilities of the DRiP system can help businesses estimate their return on investment just like they do with digital marketing.
Conclusion
Overall, the list of verified wallets on DRiP is a powerful tool that can help the team create better products and more effective marketing campaigns. It’s a true differentiator for the product and one that sets it apart from other NFT platforms on the market.