B2C2, a well-known cryptocurrency market maker, is lending a helping hand to the struggling crypto lending firm Genesis, which froze customer withdrawals on Wednesday. “B2C2Group wishes to extend an offer to purchase loans from GenesisTrading’s book to alleviate the current liquidity shortfall,” said B2C2 founder Max Boonen in a tweet minutes after the trading firm announced its closure. B2C2 is a regulated financial services firm based in the United Kingdom that was founded in 2015 by Boonen, a former Goldman Sachs trader.