Societe Generale (GLE), France’s third-largest bank by market capitalization, on Wednesday launched new services for asset management clients in response to rising investor demand for cryptocurrency exposure. According to the bank, the services would enable asset managers to offer crypto funds in a “simple and appropriate” manner within a framework complying with European regulations. The action by Societe Generale, one of the biggest banks in Europe with over $1.6 trillion in assets as of 2021, shows the willingness of established financial institutions to provide clients with crypto-related services if demand rises.