Puma, a sports goods and apparel manufacturer, on Friday said that it was launching an interactive arena by the name of ‘Black Station’ which will showcase Puma’s NFTs. The NFTs will be limited edition and are made by the brand’s ‘Fturograde’ sneakers collection. They will be on display as a part of the New York Fashion Week,. Buyers of the NFTs can redeem them for identical physical sneakers as per Puma’s statement. This NFT display will serve as Puma’s official entry into the Metaverse and crypto space.