What is your background?
I come from Adland. Worked for 15+ years as creative and creative director in way too many agencies. Eventually, I got tired of it and made the shift to strategy and human-centred design. First I worked as a freelancer and later I co-founded a strategy agency, where we worked for SMBs all over LatAm.
How did you become interested in web3?
I’m from Argentina, and financial turmoil is sadly a constant for our country. Looking for ways to don’t lose acquisition power and avoid two digits inflation, I discovered Bitcoin. I made quite a few random purchases of it, but aside from hold, didn’t do much with it. Then Ethereum caught my attention, mainly because you could build stuff on it. With the pandemic, most of us, just started digging and digging on it and that was it. I was full time on Web3 before I even knew it.
How did you get started?
With a huge amount of researching, reading, experimenting and of course, lots of mistakes. Got into many discords until I found a couple I felt comfortable with, a few contributions here and there, minting random stuff… mainly a hands-on approach. I’m a curious, creative person and love to build stuff and experiment with things. So the whole space felt amazing to me.