AC Milan’s contract with BitMEX, a bitcoin exchange that became the team’s first-ever shirt sleeve sponsor in 2021, has been extended.
BitMEX has been designated as AC Milan’s premium partner, in addition to its official bitcoin trading partner designation, which it has held since 2021.
Since the original agreement, BitMEX’s logo has appeared on the gameday sleeves of both the AC Milan men’s and women’s squad kits.
Last year, AC Milan collaborated with design studio Fansea to launch its first NFT collection with BitMEX.
The NFT, which featured a 3D depiction of Milan’s jersey, cost €45 (about $50).